One of the biggest challenges home furnishing owners must overcome, in order to be successful in this new economy, is the dreaded I-offer-everything-for-everyone syndrome. On the surface this looks like a sure-fire way to get more customers, but it is already proven time and time again that it is not always the most successful way to prosper in your store.
If you are an independent home furnishing retailers, then chances are you have a limited budget and limited space to work with. So, if your store offers several contemporary collections, several ultra-modern collections and some eclectic pieces as well as some early American collections scattered through you store, do you really think that you have enough of any of those styles to satisfy the type of customers who are looking for a specific style? However, style is only one way to target your customer.
In fact, the most successful furniture retailers in my area focus on a couple of things to attract a specific type of customer:
- Complete living room packages for under $ 2,000 or furnish your entitlement home for under $ 5,000.
- Long-term low or no interest financing
- Fast delivery within 3 days or less
- Lower prices for packages
So, by narrowing down their advertising, they attract a customer that wants to purchase multiple pieces, which in turn, drives the average ticket sale and profits up. They then offer attractive financing terms which attracts customers with good credit and income, while enticing them to spend more money because the customer has longer to pay for it.
Most importantly, they save the customer money by buying more and can get it in their homes in a couple of days. There is also another twist to these retailers. They reward their salespeople handsomely for NOT selling the financing, but getting customers to pay off their balances in less than 90 days.
There is a common slogan in marketing statute, "There are riches in niches." Simply put, this slogan means determine who your most profitable, enjoyable and easy to attract customer is, and then specialize in getting more of those customers to come into your store and buy. You do this by creating a USP (Unique Selling Proposition) that compels your most profitable customer to come back into your business again and again.
What if you reviewed your business over the last couple of years and discovered the following trends about your customers and prospects:
- Wives initially visited the store without their husbands.
- Recently married
- Had three kids
- Lived within five miles of your store
- Spent between $ 800 – $ 1500 on sofa, loveseat and tables.
- Paid by Visa, MasterCard or Discover
Once you have this information, you can redesign your store and business to cater to more of the same types of customers that are currently spending good money in your store.
However, you can only use this information to your advantage if you take the time to find out who your customer is, what is important to them and what they really want.
It may come as a surprise to you, but your customers want more than just a sofa. If you are just selling a sofa, you are missing out on a ton of business. Here are a few of the keys I have discovered over the years:
- Do not sell mattresses, sell relief from back pain.
- Do not sell home theater seats, sell the entertainment experience.
- Do not sell sofas or loveseats, sell comfort and warmth.
- Do not sell furniture, sell status and prestige.
- Do not sell interior design, sell ENVY and the WOW factor!
Once you know what your customers really want then, you could use that information to create a USP that attracts more of the same type of customers. For example:
- "Do not hire expensive interior designers, use our 23 point design checklist and give your home a million dollar look for FREE!"
- "Discover how to give your home an extreme $ 20,000 makeover, on an $ 8,000 budget."
- "Your family and friends will say" Oh my gosh! Your home is simply amazing! "In 27 seconds flat … we guarantee it!"
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We start our business as Indonesia furniture exporter in 1993 and growing rapidly until now. We declare ourselves as a manufacture and exporter company with legal entity as PT in Indonesia and similar to Public Limited Company (PLC) or an Ltd in the United Kingdom, Ireland or the United States. Aspects of Law and Administration we have had since inception of this company’s proofing our seriousness and commitment running this business.
WISANKA Indonesia which is consist of five divisions covered seven products range Indonesia wooden furniture, indoor teak, Indonesia rattan furniture and natural fibers, classic furniture, outdoor furniture, synthetic rattan , decorative lighting and hospitality furniture supplier. The idea is to be one-stop shop by offer multitude furniture product range to our clients moreover to create the opportunity for the company to sell more products.
We believe skill and depth knowledge of furniture are the main foundation for everyone in this company. By those strength and supported with premium design, we will deliver “value” to our customers. We would like to create wide target market not only limited for wholesaler and retailer but also projects including hotel furniture project, villa project, housing project or event restaurant project unexceptional private house and government office. During our 20 years existence in Indonesia Furniture Hotel Suppliers Wholesalers industry those target market is complete adequately.
Hotel and Resort Project Premier Line is well-versed hotel & resort furniture. We have furnished several hotel project in both Indonesia (Jakarta, Yogyakarta, Bali and Bandung) and countries abroad (Bulgaria, Sri Lanka, Jordan, Maldives, Bahrain, Austria, India, USA, Croatia, Panama, Australia, and UEA). Recognizing the essential between furniture and hotel industry, lead us to be well know hotel and resort furniture supplier
In wisanka, we are accustomed to serve various bedroom furniture for the needs of hotels with various levels ranging from 3 stars to 5 plus stars. there are various choices of material products as basic materials such as teak furniture, mahogany, natural rattan, and others. in addition we are also accustomed to work based on custom design wholesale furniture for hotels and resorts. Some of the best selling styles of furniture include modern bedroom furniture, classic luxury style bedroom furniture, contemporary and colonial bedroom furniture, antique reproduction bed sets, and more ...
do not hesitate to choose you as partner in supplying Wholesale furniture for hotel, restaurant, guest house or your resort.
WHOLESALE INDOOR AND OUTDOOR BAR, RESORT AND RESTAURANT FURNITURE SUPPLIER
This is the best place restaurant furniture supplier to find a wide selection of affordable outdoor furniture for your restaurant, bar, or resort. All of our outdoor restaurant furniture is specially designed for commercial, outside use. We're have restaurant tables and chairs, dining set furniture, outdoor bar furniture, park benches, cafe umbrellas, and more! So if you're furnishing an outside spot, we are sure to have what you're looking for!On top of having the capability to endure all types of weather, our outdoor hospitality furniture is always listed at low sale prices. If you're looking for affordable, quality outdoor furniture for sale, you'll be happy you stopped by! Striving to be your one stop shop, we also carry a line of indoor restaurant furniture, for all your shopping needs! Let us furnish your restaurant, bistro, or café from the inside out! If you have any questions, our sales team would be more than pleased to assist you. Email us now... SEND INQUIRY
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