Janine is the proud owner of a retail store located on the outskirts of the famous New Jersey shore. She sells anything from vintage clothing to vinyl records to refurbished home decorations and furniture. As a small business owner, it took Janine almost five years to learn the ins and outs of the retail business in order to own a successful store. Today, she opens her doors to give us a behind-the-scenes peek of her business.
Each corner of the sales floor represents a theme. One corner is music and another is clothing and accessories. The third corner displays home decorations and furniture. The fourth corner is a miscellaneous section that presents books, stationery, gift baskets, and more. The center of the store resembles a café, without food or drinks. She has six tables set up, where each morning she places the daily newspaper, some magazines, and any interesting books she might have just finished reading.
“When I opened up shop, I didn’t want to be ‘normal.’ I wanted a place where people can meet up to talk about the news or sports. This isn’t just a store, it’s a social setting. We don’t sell food or anything, but that doesn’t take away from the appeal,” says Janine. “With all of the social media going on, it’s refreshing to know that people are still interested in face-to-face, old-fashioned conversations.”
To learn about how to run a retail store, Janine took advice from her uncle Dan who owned a shoe store that closed after 45 years.
“Uncle Dan taught me that it takes a lot of patience and dedication to run a store. He taught me that a store owner has to take pride in how the store looks. He said that first impressions determine whether or not a customer will even come in.”
Taking that into account, Janine made sure that the storefront display stood out to potential customers. Her store sits on a street with high foot traffic. She changes the storefront display every two weeks so that it never gets dull and remains interesting.
Another piece of advice that Janine took has been valuable to her business. “Uncle Dan said that the only way a store really stays alive is if customers return and then refer their friends. Once in a while someone I don’t know will come into the store, and most likely I won’t see that person again. Loyal customers keep a business running.”
To keep customers coming back for more, Janine purchased a Zebra printer, which produces customer loyalty cards. “I actually got the idea from someone who owns a bakery. She gives every customer who comes through the door a card, and any time they come back they receive points with that card. They receive discounts when they reach a certain amount of points. I do the exact same thing here.”
Janine searched the internet for a printer to make the cards because she did not want to hire anyone to do the job for her. She chose the Zebra printer because it was small rather than bulky. “I can’t have an eye sore behind the counter. It’s little and blends right in.”
Janine says that customers with loyalty cards frequent the store the most. “Each of them gets an ID holder with their card and for some reason that makes them feel special! I guess it’s because it shows that I care about keeping their things safe. I don’t know! Many stores just give them their cards, and some don’t even make the cards themselves. They have the cards sent to their houses. I think giving them an ID holder makes it feel more personable to them. I don’t get it, but it makes my customers happy.”
Janine wants to her store to have a classic mom-and-pop feel. She refuses to have a website, and she does not do any online marketing. “I am only 25 years old, so it’s not like I don’t understand technology. I use it in my personal life. However, I still believe that stores can succeed without using the internet.”
Janine was asked if she thinks that her marketing tactics of posting flyers, running newspaper ads, and word-of-mouth are working. Her answer: “So far, so good.”
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We start our business as Indonesia furniture exporter in 1993 and growing rapidly until now. We declare ourselves as a manufacture and exporter company with legal entity as PT in Indonesia and similar to Public Limited Company (PLC) or an Ltd in the United Kingdom, Ireland or the United States. Aspects of Law and Administration we have had since inception of this company’s proofing our seriousness and commitment running this business.
WISANKA Indonesia which is consist of five divisions covered seven products range Indonesia wooden furniture, indoor teak, Indonesia rattan furniture and natural fibers, classic furniture, outdoor furniture, synthetic rattan , decorative lighting and hospitality furniture supplier. The idea is to be one-stop shop by offer multitude furniture product range to our clients moreover to create the opportunity for the company to sell more products.
We believe skill and depth knowledge of furniture are the main foundation for everyone in this company. By those strength and supported with premium design, we will deliver “value” to our customers. We would like to create wide target market not only limited for wholesaler and retailer but also projects including hotel furniture project, villa project, housing project or event restaurant project unexceptional private house and government office. During our 20 years existence in Indonesia Furniture Hotel Suppliers Wholesalers industry those target market is complete adequately.
Hotel and Resort Project Premier Line is well-versed hotel & resort furniture. We have furnished several hotel project in both Indonesia (Jakarta, Yogyakarta, Bali and Bandung) and countries abroad (Bulgaria, Sri Lanka, Jordan, Maldives, Bahrain, Austria, India, USA, Croatia, Panama, Australia, and UEA). Recognizing the essential between furniture and hotel industry, lead us to be well know hotel and resort furniture supplier
In wisanka, we are accustomed to serve various bedroom furniture for the needs of hotels with various levels ranging from 3 stars to 5 plus stars. there are various choices of material products as basic materials such as teak furniture, mahogany, natural rattan, and others. in addition we are also accustomed to work based on custom design wholesale furniture for hotels and resorts. Some of the best selling styles of furniture include modern bedroom furniture, classic luxury style bedroom furniture, contemporary and colonial bedroom furniture, antique reproduction bed sets, and more ...
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WHOLESALE INDOOR AND OUTDOOR BAR, RESORT AND RESTAURANT FURNITURE SUPPLIER
This is the best place restaurant furniture supplier to find a wide selection of affordable outdoor furniture for your restaurant, bar, or resort. All of our outdoor restaurant furniture is specially designed for commercial, outside use. We're have restaurant tables and chairs, dining set furniture, outdoor bar furniture, park benches, cafe umbrellas, and more! So if you're furnishing an outside spot, we are sure to have what you're looking for!On top of having the capability to endure all types of weather, our outdoor hospitality furniture is always listed at low sale prices. If you're looking for affordable, quality outdoor furniture for sale, you'll be happy you stopped by! Striving to be your one stop shop, we also carry a line of indoor restaurant furniture, for all your shopping needs! Let us furnish your restaurant, bistro, or café from the inside out! If you have any questions, our sales team would be more than pleased to assist you. Email us now... SEND INQUIRY
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